Apple Inc.

Allbirds, Inc. Class A Common Stock

Nike, Inc.

Peloton Interactive, Inc. Class A Common Stock

Started reading the classic book _Zen and the Art of Motorcycle Maintenance:_ _An Inquiry Into Values_ recently and was struck by its multi-layered discussion on the meaning of "Quality".

When investing, we often talk about quality of earnings and management, but the book seems to suggest that "Quality" is much more nuanced and undefined. At the same time, it posits that most people can intuit what "Quality" is when it is present.

Please read the [link](https://www.consumeyourowntechinvesting.com/p/what-is-quality) below as I try to unpack "Quality" using exemplary consumer-related companies like Nike $NKE Apple $AAPL [Amazon](http://www.consumeyourowntechinvesting.com/p/amazon-2022-shareholder-letter?r=1g9jw1&utm_campaign=post&utm_medium=web), [Costco](http://www.consumeyourowntechinvesting.com/p/escape-velocity-when-will-high-growers?r=1g9jw1&utm_campaign=post&utm_medium=web), [Tesla](http://www.consumeyourowntechinvesting.com/p/tesla-already-toast-or-still-the?r=1g9jw1&utm_campaign=post&utm_medium=web), and [Netflix](http://www.consumeyourowntechinvesting.com/p/netflix-that-will-never-work?r=1g9jw1&utm_campaign=post&utm_medium=web). I also look at arguably lower-"Quality" ones like Peloton $PTON and Allbirds $BIRD

Share your thoughts below in the comments section. _Zen and the Art of Motorcycle Maintenance_ is an oldie but goodie.

Do subscribe to my weekly blog, [Consume Your](https://www.consumeyourowntechinvesting.com/) [Own Tech Investing too](https://www.consumeyourowntechinvesting.com/).

[https://www.consumeyourowntechinvesting.com/p/what-is-quality](https://www.consumeyourowntechinvesting.com/p/what-is-quality)


![Image upload](https://cdn.commonstock.com/001b38362c359a4732140055e05b63cebe797a333d6c7d52297fe61420a2b797-378x579.png)

As a quality book myself, I can say this is a quality book.

Valuation by McKinsey

Beyond cost-cutting, Amazon is also framing its future as a growth-oriented company. By Benjamin Tan

http://www.consumeyourowntechinvesting.com/p/amazon-2022-shareholder-letter?r=1g9jw1&utm_campaign=post&utm_medium=web

Amazon: 2022 Shareholder Letter

How do we know when a next generation company has become a staple enterprise like Oracle, Amazon, 3M, and Nike? By Benjamin Tan

http://www.consumeyourowntechinvesting.com/p/escape-velocity-when-will-high-growers?r=1g9jw1&utm_campaign=post&utm_medium=web

Escape Velocity: When will High Growers Cross the Chasm?

From Day 1, Netflix has been written off, even by the wife of its co-founder. By Benjamin Tan

http://www.consumeyourowntechinvesting.com/p/netflix-that-will-never-work?r=1g9jw1&utm_campaign=post&utm_medium=web

Netflix: "That Will Never Work"

Current market sentiment is reminiscent of 2018/2019, when everything seemed to be going pear-shaped. By Benjamin Tan

http://www.consumeyourowntechinvesting.com/p/tesla-already-toast-or-still-the?r=1g9jw1&utm_campaign=post&utm_medium=web

Tesla: Already Toast, or Still the Toast of Automotive Future?

Covering human psychology in investing, consumer, and tech sectors. It is also about managing a portfolio based on your "personality tech" without copying others. Author is a seasoned investor, ex-ibanker, and grad student in clinical mental health. Click to read Consume Your Own Tech Investing, by BT Capital Agency LLC, a Substack publication with hundreds of subscribers.

https://www.consumeyourowntechinvesting.com/

Consume Your Own Tech Investing | BT Capital Agency LLC | Substack

Does "Quality" of management, earnings, and products give rise to a "Quality" investment? By Benjamin Tan

https://www.consumeyourowntechinvesting.com/p/what-is-quality

What is Quality?

Zen and the Art of Motorcycle Maintenance: Defining Quality for Investors?

This member is verified by the Commonstock team based on their contributions to the Commonstock community. 