$CRM isn't the first company to throw huge piles of cash at a celebrity "creative director." Previous entrants include Blackberry $BB & Alicia Keys, Polaroid & Lady Gaga, and Intel $INTC & will.i.am.

We all know how things turned out for these former Wall Street giants, and it doesn't bode well for the future of CRM. But what do you think — does the McConaughey hire worry you as a shareholder? Do you think CRM's best days are behind it? Or is this just meaningless noise?