Tattooed Chef is an example of how a company’s management can sound confident even while the business is failing. The red flags were there for Tattooed Chef, and now $TTCF stock is in trouble as the plant-based food start-up files for Chapter 11.

What contributed to their downfall?

• Persistent inflation paired with higher cost products

• The market was very tolerant of unprofitable start-up businesses... and then all of a sudden it wasn't. That shift (mostly from 2021 to 2022) was too quick of a change to adapt.

• On a year-over-year basis, the company’s net revenue declined 12.7%