Despite Big Food's attempts at providing competition to Beyond Meat, they've failed. People looking for plant-based meats overlook Morningstar Farms (by $K) and Raised & Rooted (by $TSN) and only stick to Beyond meat or Impossible meat.

One reason for Big Food's slow start in entering the plant-based meat market is that they haven't ramped up their marketing for those brands. Many of them continue to emphasize their meat products and other products that they've been selling for a long time. Marketing managers in those companies seem hesitant to go head to head against Beyond Meat and Impossible Foods.

As time goes on, Beyond Meat continues to maintain its pricing power and dominance in the industry. I myself continue to consume their products and I see many others consuming their products in the future.

Compared to real beef patties, Beyond Meat's products are much more expensive. However, compared to halal meat, Beyond Meat goes head to head with the meat sold by halal butchers. In the West, halal meat is hard to come by. You have to find a halal butcher (and they're not many in America despite the growing Muslim population). Thankfully, the Islamic Services of America certified Beyond Meat's products as halal. This makes Beyond Meat a great alternative for many Muslim families that want to be able to have meat while following the Islamic tradition of only eating halal.

And as the price of halal meat grows due to inflation, I have a good feeling that Beyond Meat will choose to keep their prices the same or even continue their push to make plant-based meats as cheap (if not, cheaper) than regular meat. The economics of plant-based meats can be improved. Assuming that $BYND and other plant-based meat makers have favorable economies of scale, more demand will mean higher margins for the company.

What are your thoughts on Beyond Meat? Do you see more Muslims warming up to plant-based meats? Do you see Beyond Meat continuing to dominate the plant-based meat industry, or do you see Big Food companies dominating the industry in the future?