$SHOP, whose share price has fallen nearly 77% since the start of 2022, is an intriguing buy for me due to how they are positioned in such a competitive e-commerce market.

It is projected that by the end of this year, retail e-commerce sales will account for almost 15% of total sales in global retail. Although the pandemic is fading, customers are now even more used to shopping online, and their habits won’t change in the near future. $SHOP can continue to benefit from how their consumer base grew during COVID-19, and also the fact that many merchants hopped on their platform as well.

$SHOP’s $2.1B acquisition of Deliverr shows their intent to expand. This acquisition of this tech-driven service will give $SHOP access to a leading logistics network that will allow them to build a much smoother delivery service. $SHOP believes this acquisition is crucial as it will help merchants logistically during these times of adaptation.

Ultimately, this acquisition aligns with $SHOP’s focus on fulfillment network, which focuses on a smooth and easy delivery and return process for businesses, who should be able to put their resources into their products rather than the logistics of delivering their goods. As companies ship their inventory to $SHOP who will then process the orders on their own, Deliverr will help accomplish this in a quicker and easier fashion.

$SHOP will look to continue to improve the functionality of their service across the globe, and hope that more businesses will turn to their fulfillment network. Their intent has been shown with their largest ever acquisition, and $SHOP is in a position to bounce back after their recent decline.