Okay before I talk about ULTA, I want to say that retail is getting slammed from just about every company even the great Mary Dilon can't help Footlocker right now. You name it and they are blaming the consumer, shrinkage, macro environment, a whole bunch of different factors. However, I still believe beauty to be a bright spot and I expect great results from ULTA and their strong management team tomorrow night. Last week Target mentioned how strong beauty was in their earnings results and just today Kohl's also had great things to say about Sephora and their relationship and how they are still going to build that relationship for the rest of the year-similar to Target's plan. I truly believe ULTA is one of the better retail names to own in this environment second to only starbucks lol. People will always want to spend on beauty and coffee. Let's see how tomorrow goes. Stock is only getting cheaper as all of retail comes down. I think I might have to start my position before earnings. Enough of me talking about them-time to act. Just scared with most retail. Decisions, decisions, decisions