$ROKU is in all sorts of trouble this year but it’s ability to add new users (though by selling hardware at a loss) and increasing ARPU in a very tough macro environment is worth paying attention to.
Is $ROKU dead or will it make a comeback when the macro environment normalizes?
I own it too. No adds for me either. For me $ROKU thesis comes down to wether it can maintain its leadership position in the connected TV market when add $$ transfer from linear TV.
End of the day what matters is how many eyeballs $ROKU can get and how well it monetizes them. 🤞