One thing I like to do when analyzing stock holdings is review future growth drivers that are so small right now but have the potential to create a much larger valuation since they are not priced into the stock.

For example - Snap maps struck me as a massive marketing tool that the team was just expressing excitement about on the earnings call. You have to imagine you are in some specific region you may be familiar with or not.

You open up $SNAP to see local restaurants, experiences and events that are happening along with snaps of people eating or enjoying themselves at various places in REAL TIME. Let’s say you are deciding between two places; one has a location on snap maps with marketing from the business in lenses, customers are snapping favorite dishes or promotions (that they may be earning discounts for) and the other establishment just has a listing on $YELP.

This is not anything that is guaranteed to happen but I believe this type of exercise is important for long term success. You should be excited for the future of you holdings not constantly looking at the P/E ratio from past years. That is not a differentiator.