The Apple iOS update that improved the privacy of Apple users hurt companies like $META and $SNAP significantly. Recently, Germany's antitrust watchdogs are worried that Apple's App Tracking Transparency (ATT) feature could be making the tech landscape competitively unfair.

If the antitrust regulators get their way, it would be bullish for Facebook, Snapchat, etc. and hinder Apple's plan in becoming a major advertiser.

Source: https://techcrunch.com/2022/06/14/apple-att-germany-fco-antitrust/