Snap Inc.

Has anyone seen data around Snapchat Spotlight usage? Anecdotally, many creators are mentioning it but haven’t noticed any sell side analysts really touch on it (maybe I’m just missing this). Already been bullish, but feels like Spotlight could be a sleepy driver of a DAU beat when **$SNAP** announces earnings next week...

@turner I've been investigating Spotlight in recent weeks, and yes I think it could have a material impact for their earnings. I would expect Snap to talk more about the engagement it's been driving versus growth in users, however.

With the $1m/day reward for creators and the publicity some individuals have gotten with making $5-50k/day uploading short-form videos, there has been a huge increase of people uploading to Spotlight. Somewhat similar to TikTok, your audience size has minimal impact on your chances of reaching one of the top 100 spots, so this allows anyone to feel they have a shot.

Also interestingly.. at first, the top-performing content was a mix of original and re-uploaded "viral" clips, but as the weeks have progressed it's evident that the algorithm is starting to prefer content that is created within the Snapchat engine/camera. I've talked with a few creators who've had success on Spotlight, and they say the transparency of Spotlight's algo is still minimal. Regardless, the push to attract influencers onto Snap, IG, TikTok is going to be more and more important for these media platforms, so I expect further investments/strategies around this.

Drew Shepard

Snapchat Spotlight?

Verified Titan of Industry. This Investor has managed over $1 Billion