Snap Inc.

- $SNAP shares plunged after they provided weaker-than-expected guidance despite beating on the top and bottom lines.
- The company has faced a slowing advertising market and daily-active-user growth, despite big bets on A.I. technology.
- Shares remain up +12.6% year-to-date but are well off their 2021 highs.

Overall sales declined 4% year-over-year, with a slightly-than-expected lower-end total sales forecast for the third quarter.

Snap is regarded by some analysts as a bellwether for digital marketing spend, which has struggled of late but is experiencing a modest recovery.

![Image upload](https://cdn.commonstock.com/a6c624147180a512399acdf81bab3ac2453cc9fb54bc91d3409ca9cff3dd2659-1280x720.jpg)

Evan Spiegel said that the social media industry has become harder to "forecast" in.
My forecast: Mark Zuckerberg is choking out Snapchat because it's the only large social platform he wasn't able to acquire.

Richard Kurt

Snapchat is sad

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