Oddity Tech is a beauty and wellness company that uses AI to develop cosmetics and has former Israeli defense officials on staff.

Oddity Tech opened on the public markets at $49.10 per share, giving it an approximate market valuation of $2.8 billion.

The shares priced at $35 per share, above a previously given range of $32 to $34.

Oddity and its shareholders raised about $424 million in the offering.

Oddity is the direct-to-consumer platform behind the Il Makiage and Spoiled Child brands.

The ticker should be $ODD (once its up and running)