Match Group Inc. - New

The [State of Mobile 2022 Report](https://www.appannie.com/en/go/state-of-mobile-2022) released by App Annie had some interesting insights into categories like; macro mobile trends, gaming, finance, retail, video streaming, food & drink, health & fitness, social, travel, dating, and other industries.

If you have an interest in any of those genres or own a company with an app, that report is a must-read. Today, I wanted to share a few things they shared on the dating market.

**Dating App Spending Up 95% Since 2018**

Worldwide spending on dating apps amounted to $4.25B in 2021, led by the world's four largest dating markets; Japan, the UK, China, and the US.

![](https://cdn.commonstock.com/963a210a903a3990755ae32821a5a18408504461a95a6b8735d80fe1b7b72ef1-697x337.png)

"For the US, Germany, Indonesia, and Japan, consumer spend more than doubled since 2018. Despite its population size, India is one region that saw declining consumer spending on dating apps, although it is still up 18% since 2018. India is a unique market where, although users of dating apps may not be spending heavily, [more than 75% of Indian daters have started going on hobby dates and more than 50% are thinking](https://indianexpress.com/article/lifestyle/feelings/dating-trends-indians-2022-dating-app-couples-7644442/)
[of dating as a way to explore.](https://indianexpress.com/article/lifestyle/feelings/dating-trends-indians-2022-dating-app-couples-7644442/) Mobile is perfectly positioned
to capture budding demand in this sector."

**Gen Z Favour Tinder and Hinge.**
In all regions, apart from Australia, users tend to skew towards the male sex. AKA, there are more males on the platform, regardless of which app is in question. The data suggest that Gen Z tend to favour apps like Hinge and Tinder, whilst Millenials and Boomers favour Match.com, Plenty of Fish, and alternatives.

The two largest purple dots represent Tinder in each of the two below visuals.

![](https://cdn.commonstock.com/cd40dd01bbeaa4c2267591df3e45ff8230d95d313b70e7c5091966b07c677180-1090x657.png)
All of these geographic skew graphs look roughly the same, apart from Australia (below) where there do exist some apps (mostly smaller, local apps) that skew heavily towards females.

![](https://cdn.commonstock.com/9ef7c66f5840ef874ac874a467252e4ed69893c6b090a1dfe2ef156cfe2300aa-1069x660.png)

When we come to Japan, the largest concentration of users (in this case millennials) are using Pairs (owned by MatchGroup) with the largest purple dot being Tinder.

![](https://cdn.commonstock.com/8403cbeab962674f3af8123583d3752f1d3a43f6024b0b1c61798926234c1237-1084x654.png)

**Tinder Stays Number One**

Tinder remains the top dog in terms of downloads across the world.

![](https://cdn.commonstock.com/9e0ea2bc641c03a52744c4b8841dbbf41a4e46d3093922b28a6b9365ef8b0c22-1727x670.png)

They also continue to dominate on consumer spend too.

![](https://cdn.commonstock.com/42dd3ba56ae36c5f9a365693f840e2939099970effcbb85cb4251bcc2ab00e14-1702x672.png)

**Photo, Video, and Audio Indicate More Usage**

The top-grossing dating apps also tended to have a high average MB per user, suggesting that the rising popularity of using photos, videos, and audio to communicate has an impact. However, App Annie suggests that the two are not always directly correlated.

![](https://cdn.commonstock.com/13deb322a67a01def6a6eb6bdd7397411f4f8506d2886768ece2628c3bd540c1-736x717.png)

For instance, Tinder saw a slight decline in average MB per user but saw a record-breaking $1.35B in global consumer spending in 2021.

For more insight, I suggest reading the report, it's great.

I love owning oligopolies :) $MTCH

Backed by 25 years of experience, Match gives you the date-smarts you need to find what you’re looking for – from matching to meeting in person.

Match | Start Something Great

From choosing to stay single to exploring and indulging in more PDA, here's what is in store for couples in 2022 

https://indianexpress.com/article/lifestyle/feelings/dating-trends-indians-2022-dating-app-couples-7644442/

Dating trends that Indians can expect in 2022

https://www.appannie.com/en/go/state-of-mobile-2022

State of Mobile 2022 - App Annie

Dating App Trends 2022

This member is verified by the Commonstock team based on their contributions to the Commonstock community. 

Verified Member

Conor Mac

Historically, we’ve always studied that small caps have done better than large caps. And recently, I posted this chart in my newsletter to show whether Small Caps outperform Large Caps in January.

If you look at the chart, on average $SML has out performed $SPX in most months of the year. I take above 50% to mean outperformance.

![](https://cdn.commonstock.com/fc451b80bf933cd1dcaff7987968df0e44d5b9513499c5290d537b0357aab254-1610x1047.png)

**But, what about in a rising rate environment?**
I did another broad comparison with a 20 year chart. Now, this is just history and there’s always a possibility that this doesn’t happen to the same extent.

But, clearly Small Caps have fared better than the SPX on average and more so in rising rate environment.

![](https://cdn.commonstock.com/0296bb1a6b5893f5674d3e8d660aeeb0f75f1a01da06419f23378f4fade1acb4-2382x1308.png)

Studies show that Small Caps don't do particularly well right after a Fed Hike (within 3 months) but tend to outperform with a lag showing positive returns and rallying within the 6-12 month time frame.

Some thoughts on Small Caps

Ayesha Tariq, CFA

I am hearing so many people calling growth stocks dead lately. Don't forget it's just a cycle if you own strong companies in a growing space that are not valued in the 20-50x sales multiples you are going to do fine.

Avoid the noise.

This member connected a brokerage account and is sharing trades and portfolio performance with the community. 

Public Portfolio

Rihard Jarc

Can someone explain to me why crypto is not behaving in a counter cyclical manner? ![image](https://cdn.commonstock.com/c3a8cd8b1b365731b00b94cfe11f0975f377365b366dd4058d502190e296dad7-480x480.gif)
