With Farfetch set to announce Q4 earnings tomorrow, figured I’d share my write up from November following the Q3 results.
Some items I’m interested to hear more about:
Additional details related to the Chinese joint venture
At $46M, Q3 customer acquisition costs were the lowest they’ve been in two years (just 6.9% of GMV). How will this figure trend going forward?
Store of the Future—initially developed exclusively for Chanel, the concept will soon be rolled out to other brands, starting with Farfetch-owned Browns Fashion boutique
