Meta Platforms
$META reported Q3 '22 earnings yesterday, October 26th. The company managed to outperform consensus sales estimates of $26B (act. $27.7B, including FX headwinds), but fell short of EPS estimates of $1.86 (act. $1.64). As of this writing, Meta shares are down 22%, sitting at their lowest level since 2016.
Meta has been one of the more controversial battleground stocks of the last several years. In the eyes of bulls, Meta is the greatest customer acquisition platform to exist, overseeing cash-flowing assets that boast nearly 50% of the world's population as recurring users. Meta's bears, by contrast, believe the core business is crumbling into obsolescence, citing competing services, privacy and regulatory perils, and Zuckerberg's perfunctory pivot into "the Metaverse". What's interesting to me, as a biased Meta bull, is that many of the popular drags on Meta continue to be wrong! I'll break it down into a few parts:
- The core business is a dying enterprise
As of Q3 '22, the company grew users across the spectrum of their Family of Apps. While the average price per ad has decreased, it is worth highlighting that this can be attributed to the monetization curve in Reels, broader advertising weakness, and recovery from ATT, which I'll get to in a second. It's also worth highlighting that Reels is now incremental to time spent on Instagram and Facebook, and is now operating at a $3B run rate. In '23, management anticipates growing returning to trend, seeing top line growth accelerating to mid-high single digits, with Reels recouping the $500MM headwind seen in '22.
- Competing Social Networks will steal share
It's also not clear to me that competing social media businesses are managing today's macro environment better than Meta is. TikTok, allegedly the largest existential threat to Meta's business, reported a loss of $7B in '21, and a $4B loss in Q1 '22, despite seeing remarkable top-line growth over the period. Bytedance (TikTok) obviously benefits from the opacity of private ownership and doesn't disclose operating segments. Putting geopolitical risks aside (which are legitimate!) TikTok's cash-burn and foray into the digital ads market likely won't be sustainable as investors scrutinize their $300B private market valuation amidst slowing demand for ads. Advertising is clearly cyclical, and this weakness is expanding beyond just Meta, as seen in the recent results from YouTube, Snap, and a few others.
While I don't believe Meta has totally conquered this obstacle, I'm relieved to see this is still a priority for Meta management as it diminishes "monopoly risk" and explains the company's massive expenditure into machine learning and artificial intelligence. The onset of Apple's privacy policies are almost certainly under-attributing sales to Meta's advertising services, producing underwhelming RoAS for their clients, and thus damaging the company's stature as a potent customer acquisition tool. The chart from Stratechery below reflects this reality, showing a drop-off from advertising following the implementation of iOS 14.5 but also perhaps demonstrating the dilutive effects from adding incremental advertising slots in new and existing products.
That being said, Meta's innovations in internal commerce assets like Paid Messaging in WhatsApp, Facebook marketplace, among other bets, are pushing to insulate the company from these kinds of anti-competitive effects in the future. Not to mention, Meta's enormous expenditure into machine learning should help their attribution return to normal as advertisers get clearer insight on their ad spend.
- All of that considered, the Meta bull thesis is broken
As a Meta bull, it pains me to say that the company has lost control over their own narrative. Reality Labs commands enormous attention, and perhaps rightfully so! The company was renamed Meta, Zuckerberg spends a considerable amount of time talking about his vision for the Metaverse, and they've committed to even more spending on FRL in 2023. Without taking a directional stance on the Metaverse, this is unbelievably frustrating as an investor. Reality Labs accounts for ~$10-$15B of Meta's $30-$32B in annual capex. The company is literally not putting their money where their mouth is!
By contrast, Meta's investments in artificial intelligence, advanced computing, networking, just to name a few - dwarf the allocated spending towards FRL and, in my opinion, should command larger mindshare from management and investors alike. Even with that being known, the magnitude of Meta's capex is preposterously large, and you could argue that these investments have yet to show any accretion towards the top or bottom line. Without going so far as to accuse Meta of being a science fair project, one has to wonder when (if?) cost discipline will become a priority for management.
To borrow some of Altimeter Capital's proposal, Meta simply needs to reign in costs. With 88K full time employees, Meta's people are its largest cost center and the primary driver of opex growth in '23. A reduction in headcount would be accretive towards FCF generation and margin expansion.
Furthermore, Meta needs to show advertisers that their services can still deliver an attractive RoAS, whether that be through advanced attribution techniques or more insular e-commerce services. I believe the wheels are already turning in this regard, and expect promising results from the advertising business next year.
Finally, Meta needs to emphasize and lean into the success of the core business. Big blue Facebook can and should be a digital utility as they are the only recreational social network that prioritizes real personas and identities, unlike the pseudonymous and anonymous accounts found on competing social networks. Leveraging the social graph of their users should allow the company to provide useful tools and services that complement real life social experiences (Facebook events, Facebook groups, etc.). Instagram, in a similar vein, is and should continue to be the #1 location for content creators and discovery. Instagram can remain a sticky business by providing similar utility-like services to merchants and other brands who leverage the platform for engagement and communication. Last, but not least, WhatsApp has finally to begun to unlock monetization through business applications. The integration of WhatsApp and Messenger into other assets will assist the company in insulating commerce within their Family of Apps.
All in all, I'm still bullish on the long term prospects of Meta. That said, the company has a lot more wood to chop before I feel comfortable buying again.