It's been a while since I last talked about Avatar 2 here. Even as the film seen its hype drop significantly, the film continues to generate $1 million daily.

Looking at the chart from The Numbers, it looks like the film's momentum is dying out. The current box office total (domestic) for Avatar 2 is about $628 million. If it continues to generate $1 million in daily box office sales, it could reach the $700 million benchmark.

Avatar 2 is now the 4th highest grossing film globally. Its performance has proven the skeptics wrong by a wide margin and has become the highest grossing pandemic-era film ever. The film has given many people the best cinematic experience of their life and it has even became the highest grossing film ever in several nations and has become the highest grossing foreign film in many countries, like India.

As much as I thought the second film would outperform its predecessor, at least it made it in the Top 5. One thing I've observed with this film is that unlike the other pandemic-ea films, Avatar 2's success inspired more people to go to the theaters. The month of January had an unusually strong box office performance as it saw 5 films (all of them are different genres) all making over $10 million on MLK weekend (I'll have to find the memo I wrote on that). Spiderman: No Way Home didn't help bring more people to the theaters compared to what Avatar 2 did.

Going forward, consumers are going to demand that films boost their cinematic experience creation. Having great storytelling isn't enough to convince people to come to the theaters. The biggest pick and shovel play/beneficary of this trend is $IMAX, who provides the equipment to theaters and who gets a share of the IMAX ticket sales.