"Our most profitable insights have come from recognizing the deep reality of some businesses."
- Nick Sleep.

This is a post to encourage investors to go beyond the news and dive deeper into understanding the competitive advantage of their businesses.

Understanding the deep reality will give more confidence and confidence on the tough days.

Can also influence holding period, allowing uou to hold during ugly periods of results. Quants will be confused, some won’t get it, but you might be holding a winner.