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Power of McDonald's Franchises and Branding in Brazil
It was a curious sight in Rio and Sao Paolo as I saw various McDonald's restaurants looking like high-end eateries in these two cities. Granted, Brazilians love all things American but counterparts like Burger King (pictured here in Sao Paolo) pale in comparison. The McDonald's brand is a powerful one, and the franchise machine may endure over more generations....$MCD
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