Today if I want to do research for a post I will spend 5 minutes Googling, open up a gazillion windows - and then get to reading - spending 1-2hours+

Maybe I see over the course of that process 15-20 paid links and click on 0-1 of them.

What if...instead of spending 5 minutes on Google and an hour on other websites, I spend a full hour on Google Search - just reading the information I was seeking out directly on search.

Publishers get screwed and Google loses the revenue from link clicks, but has more of my time available to monetize from display ads or idk?

It seems easy to imagine that time spent inside the Search window could increase by an order of magnitude - can Google monetize that big jump in time spent as effectively as the link clicks it will lose?

Poke holes!