Google has been shaken up by ChatGPT and now with Bing-OpenAI partnership.

Google initially won because of a superior product and then because of superior distribution (e.g. pushing Chrome, paying Apple >$10B per year to be top of mind of consumers)

So what happens now?

1) Is Google search still the superior product or can Bing make serious inroads? What if Edge makes a serious comeback as a browser?

2) What happens if Microsoft pushes for a new deal with Apple to be default search engine on Iphone. How does Google respond?