I looked at the top 500 deals (financing, M&A, investments, buyouts) in football since 2012, involving clubs, media and other football related businesses. Around 130 of those included clubs and media assets.

Some interesting trends and stats in the football business landscape in my latest.
[https://www.theatomicinvestor.com/p/investing-the-beautiful-game](https://www.theatomicinvestor.com/p/investing-the-beautiful-game)

Football, by design, has a challenged business model which needs a lot more than just making money to make it work. But despite the challenges, we're seeing a flood of capital coming into the sport.

https://www.theatomicinvestor.com/p/investing-the-beautiful-game

Investing in the beautiful game

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