Search Advertising is a very lucrative market.

People had forgotten about Bing before ChatGPT made it cool again.

However, even so, it made >$10B in revenue which makes it larger than most social media companies except FB

Now with OpenAI integration, how much further will Bing go?

Every share point increase can mean serious $ billions.

And Google is playing defense here with much more to lose than Microsoft.

Very interesting setup in the industry in the coming few years.