An interesting stat in the 2022 State of the Cloud report by BVP.

European B2B SaaS businesses are 5-7x more capital efficient as compared to U.S B2B SaaS. (Gross margin returns on sales and marketing spend). Almost all regions demonstrate higher efficiency, with Eastern and Southern Europe churning out 4-5x capital efficiency.

As the focus shifts on businesses and businesses models with a viable path to profitabilty and cash flow generation ability, capital efficiency could be crucial to getting there in a rising costs environment.

Full report here: https://www.bvp.com/atlas/state-of-the-cloud-2022