Hello fellow investors

this is post #5 out of #50, where I introduce you to all the dividend stocks in my portfolio

Today VF Corporation $VFC is in the spotlight 🔦

VF stands for Vanity Fair, and I expect many of you know approximately what we are talking about. It is a kind of company that is not well-known by name, but there is a strong possibility that one or more people in your family is now dressing with one of the brands they own.

By the way, it is not Vanity Fair the Magazine 😂

We are talking about:

The company is a $23B corporation managing production and distribution worldwide. Unfortunately, the stock price is still trading very low after the Covid crash of 2020, and I believe this is not justified.

Revenues are flat from around eight years, with no major increase/decrease, but we need to appreciate the strong increase of +10% in the gross profit, sign that the business model is solid and working well.

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To be honest, $VFC spun off $KTB (Wrangler + Lee brands) in May 2019, and that represented around $2.5B revenue, so it is not properly correct to say that $VFC revenues were flat, but anyway...

During the last period, the company also experienced strong online sales growth, which partially offset the stores' closure due to covid.

Important for me is also the dividend status: $VFC is a Dividend King 👑, increasing the dividend continuously from 48 years

At the moment, $VFC represents less than 1% of my dividend portfolio, but I plan to increase my position by about +25%.

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