Linda Yaccarino’s plan to turn Twitter profitable focuses on advertising revenue:

- Full-screen, sound-on video ads that are shown while scrolling through Twitter’s short-form video feed. (Soooo they're copying TikTok)

- Meeting with media partners, publishers, and talent agencies in order to woo more celebrities, political figures, and creators to Twitter in an effort to get a positive flywheel going between advertisers and creators.

- Recruiting big brands in person

Elon doesn't have the golden touch with advertisers. ad revenue’s been in the toilet since Elon took over.

Not what you want to see for a company with an ad revenue-based business model.

Time to sit back and watch if Yaccarino can execute.


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What celebrities are not already on Twitter that will move the needle?

Josefina

TwitterTok: Twitter's plan to get profitable

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