In an exciting development for toy enthusiasts and investors alike, Mattel Inc. is setting its sights on the silver screen to bolster doll sales in the second half of the year. CEO Ynon Kreiz announced the company’s ambitious plans, expressing confidence in the “Barbie” movie’s potential to ignite consumer interest and fuel demand for their iconic Barbie dolls. This strategic move comes as Mattel celebrates a remarkable performance in July, with sales exceeding market expectations and the unexpected posting of a profit in the second quarter.