$BOSS is the Founder-Run Companies ETF. It invests in companies, weighted by market cap, that are run by their founders and I think it's worth looking into.
With the recent collapse in valuations of the high-flying tech stocks and the market in general I would think it best to bet on company founders as they often work harder to preserve their businesses.
Some of the holdings are actually pretty solid ideas too. Naturally many of the holdings are in Tech and Finance though.
The fund has been around for a little while and has a fairly low expense ratio of 0.45%.
Again if you believe in the idea that founder-run companies tend to outperform this ETF might be worth looking into.