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Credit Suisse outperform on iQiyi: “We are increasingly convinced about IQ’s profitability outlook and leading position: (1) its unique strength in content innovation/project selection should sustain its leadership in a market that increasingly focuses on premium content; (2) consecutive quarters of strong margin beat proves an effective ROI-driven strategy.” $IQ

Joshua Simka's avatar
I've held shares of iQiyi since 2019. Not sure profitability is where $IQ management should be focused. Content is king and content production is expensive, so reduced spending makes me wonder about long-term effects on their competitive advantage.
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