Xbox boss Phil Spencer says that a store that would rival Appstore and Play store could be launched as soon as the next year.

Interesting that Microsoft $MSFT takes up the competition with Apple and Google. Trying to leverage their position on computers to mobile games.

Very interesting, as Unity has tried to create one themselves and failed.

Microsoft is certainly going after Google's lunch with attacks on both search and now Play Store.

I think this is very interesting for one company in Sweden. Flexion Mobile.

What could be a problem is that Microsoft wants to handle all the onboarding of games themselves and not let the middleman do it.

Will we have phase two of the mobile platform wars? The aftermath of Epic vs Apple.

My take is Microsoft wants to become the mega Chad of gaming by owning the infrastructure and games (Zenimax/Bethesda and ATVI acquisition). Now attacks the infrastructure of mobile gaming.

Due to mobile gaming growing faster than console and computer games. The trend of more and more people´s first experience with games is through the smartphone. Getting users in early on their games platform can make them keep using the MSFT platform on all three platforms.

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