Pricing power, always positive for companies that can sustain it, may be a crucial competitive advantage in the years ahead. As Inflation being also pushed by energy and food prices as a consequence of the war in Ukraine, actions of Central Banks may have "limited" impact and inflation can stay longer than anticipated. The CPI YoY change index rose to 9.1% in the US in June. Rising input costs can erode a company’s profit margin and, ultimately, investor returns.

But companies with clear, sustainable pricing power can protect their margins by passing those costs along to customers.