There's some interesting tidbits in the AP article including that Ford CEO Jim Farley recently stated Ford has 550,000 paid subscribers for software services and those subs have a 50% profit margin. However, this example of what people can subscribe to takes the honey.

"He told reporters that he expects safety and security services will have a high number of subscribers. For instance, Ford recently showed off an SUV at a campsite that recognized a bear and activated the horn and lights to scare it away."

I'm long $F since 2014 (it's actually my longest holding from initial purchase, closing in on a decade) and long $AAPL since early 2016.