Imagine turning receipts into a marketing engine. For those that shop at $CVS
, you'd think the pharmacy chain has already beat PayPal in turning receipts into a marketing engine. But interestingly enough, $PYPL
has unveiled "smart receipts" in their recent conference
. With a high email open rate on receipts, PayPal is able to leverage it to help merchants provide hyper relevant ads to their customers. As more customers start shopping with PayPal, PayPal can grow its transaction revenues.
The smart receipts are cool, but that's not the main reason why the conference has made me very bullish on PayPal. If you like $META
for how they revolutionized digital marketing, I think $PYPL
will take digital marketing further with their Advanced Offers Platform. Instead of ads that are based on people's browsing behaviors, PayPal will help merchants reach customers based on what they have actually bought across the internet, down to the stock keeping unit (SKU) and the individual product
. With all the data PayPal has already mined from customers, using it to create a marketing platform is a step further towards maximizing the value of its data. If companies are already spending big on Uber ads, I can see many more companies spending big on PayPal ads. Who knows, maybe PayPal could rival Meta in advertising.
What are your thoughts on the recent PayPal conference? Do you think marketing will be a major engine of revenue growth for PayPal?