Okay I’m fully convinced I wanna own Ulta Beauty. Most of you know I’ve been talking about Ulta on here for months now and I even comment on them a lot too lol. I traded them before earnings last quarter which was a stupid decision by me. Talking with @seasnar helped me realize how much I do really like Ulta. There’s a lot to like about Ulta. The brand, the customer loyalty, rewards system, capital allocation, huge share buybacks. They allocate capital really well. I also expect them to push internationally again eventually. Been chatting with investor relations about that lol. But another similarity I saw with Ulta was Ulta and Starbucks. This is just something I noticed that’s fun. So Starbucks was Schultz thing right and he’s my favorite ceo right and now he left and now we got a new one, laxman is my guy now lol and Ulta was started by Mary dilon my other favorite ceo and she left and now it’s run by someone else, David kimbell. He’s starting to become a fan favorite. They both focus a lot on rewards and keeping consumers engaged with the brand. Both also run for women lol. Who control the world. I know @capisce_capital is gonna say to buy LULU and I truly do like Lululemon a lot but I like Ulta more and I followed it longer. Willing to bet on makeup considering Sephora is their only competitor. Lululemon has a lot of competition that’s not to say their clothes isn’t top of the line. Because I might eventually own them. But for now sign me up on the Ulta train! Biggest Ulta bull