Can anyone explain why $AMZN invested in a chicken farmer?
According to SeekingAlpha, $AMZN invested in $VITL, a pasteur-focused chicken farmer.

While Amazon also invested in $AUR (self driving), $ATSG (air transportation), and $RIVN (electric vehicles) around the same time, those deals make sense. During 2020, Amazon bought out self-driving startup Zoox.

Electric cars, air transportation, and self-driving all help improve Amazon's logistics. But a chicken farmer? I'm not exactly sure how a chicken farmer will support Amazon's business meaningfully. Could it be a way for Amazon to secure more supply of Vital Farms products for their Whole Foods stores at a lower price? I'm not quite sure.

I am speculating but I would suspect you are on the right track with the Whole Foods thought process. Chicken prices have been rising consistently and supply has been constrained. It might just be a good way to ensure quality and consistency via a direct supplier.

Then again.. they have more money than god so sometimes these companies just buy things. Look at $GOOG and their venture sector. They will buy all kinds of businesses, hold onto some, others sell back off.
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