Reasons To Buy $ROKU
Roku generates revenues from subscriptions and advertising, with the latter offering long term potential for sustainable growth. Roku monetized video ads rose 67% year over year in the fourth quarter and nearly doubled year over year in 2021, driven by an increase in client acquisition, retention and spending per client. In 2021, Roku’s total number of advertisers grew more than 20% (excluding political). The company retained over 95% of advertisers who spent $1 million or more compared with 2020 levels. The company is the market leader in ad-supported streaming space. The Roku Channel reached active accounts with an estimated 60.1 million viewers in fourth-quarter 2021 and more than 270 live linear channels.
Roku’s acquisition of demand-side platform, Dataxu will position the streaming service provider to compete more fiercely for ad dollars as it shifts from the $70 billion linear TV market to digital platform. The acquisition will enhance and automate services provided to marketers on Roku’s advertising platform. dataxu’s software will provide marketers on Roku the ability to automate how they purchase video ads across platforms, including online video TV and over-the-top (OTT), on Roku’s owned and operated properties using a self-serve interface.
Roku connects content publishers to users at scale, and provides a deep array of promotion tools to help drive engagement and reach. Launches of third-party streaming channels, as well as continued investments in The Roku Channel, contributed to engagement growth in 2020. Continued strong growth of Disney+ (launched in late 2019), as well as the launch of NBC Universal’s Peacock and HBO Max followed
by the recent launch of Discovery+ in the first quarter 2021 are expected to aid user growth in the near term. These services have done well
on the Roku platform owing to its large base of engaged users and promotional capabilities.
Roku’s improved liquidity makes the stock attractive to investors. As of Dec 31, 2021, cash and cash equivalents were $2.15 billion compared with $2.18 billion as of Sep 30, 2021. The improved liquidity will help Roku to meet its working capital requirements. The company’s total debt of $89.9 million as of Dec 31, 2021, should not be a concern for Roku due to its solid cash balance.
Having cash over double your debt sounds amazing! They are pretty dependent on streaming services, right? Do they have any plans to introduce their own service?