Back in 2020 I was talking with the manager of one of the more successful Keller Williams shops in Orange County, CA. He was noticing eXp World's growth and how Keller Williams was starting to have to compete pretty hard against eXp. He said despite eXp being a competitor, he was buying their stock because he respected their game.
I started a position and it's been a wild ride. Haven't ever added to it.