This is massive!

AppLovin - $APP, The Trade Desk - $TTD Collaborating to Provide Mobile In-app Ad Exchange to Advertisers.

AppLovin is adding its mobile in-app ad exchange, AppLovin Exchange, to The Trade Desk's platform as part of their collaboration.

The integration will give agencies and advertisers direct access to all app publisher advertising inventory, the mobile technology company said. It will also allow them to add AppLovin Exchange to campaigns within The Trade Desk.