After global black lash to its newest update, Instagram will temporarily abandon its controversial full-screen feed rollout and recommend fewer posts from profiles that users don’t follow. Its being critised for making its app too much like Tik-Tok. For context, Kylie Jenner (3rd) and Kim Kardashian (7th) who are both in the top 10 most followed Instagram accounts have both posted to "Make Instagram, Instagram again" (I can not believe, I just mentioned them in this)
It seems like a lose-lose for Meta, as its losing advertising revenue to Tik-Tok and trying to push Reels at the same time when users criticising the fact that they are seeing less content from their friends, and more third-party videos and posts injected into their feeds by Instagram’s algorithm.
What does
$META do from here?