Conviction can be compartmentalized.
It can be:
• A visionary founder/CEO.
• An industry you deeply believe in.
• Brand recognition and leadership.
• A long-term record of success.
Study what resonates with you
I would put Coursera $COUR in the '2 of 4' bucket.
✅ Industry I believe in (education tech)
✅ Brand recognition (both their brand and the 200+ leading universities they collaborate with.)
🚫 Visionary founder (Andrew Ng and Daphne Koller aren't involved anymore)
🚫 Long term record of success (EduTech still needs a breakout moment. Online courses have very low completion rates between 4-10%, and career prospectives aren't definitely improved by the offerings now.)
@josiahracklin I love COUR, wrote an article on it a while back.