during times where cost of living gets more expensive, people will substitute what they used to buy, with cheaper alternatives.

you can see this pattern when looking at the 1mo chart for $DG & $DLTR compared to supercenters like $WMT & $TGT . The dollar stores have risen out of the gap in mid may, while the larger stores are still in it.

I have also invested in $JACK recently, as the first ticker in my dividend portfolio. I eat here about twice a month because the meal I order is cheaper than any other place and has more food, lol. I just like this company but it also fits in with this posts theme of spending less during these times.