As reported by the FT this morning, Tiktok has slashed its ad prices to counter the slower ad-spend growth it has been facing lately.

Cost/1,000 impressions is now almost half the price of Reels, 33% cheaper than Twitter and 62% cheaper than SNAP.


![Image upload](https://cdn.commonstock.com/69055f85ec269a2616d6f5d0a15f013b0c9f7d96016c5e7f7ef6d23425292858-967x649.png?fit=max&auto=format&w=704)

TikTok currently has a market share of 2% but ad-spend on the platform grew considerably during Q4 2022.

![Image upload](https://cdn.commonstock.com/98ab995d388522e44a2364123cf4755a21f7ae8cda46ba4f37945d63a9365110-932x631.png?fit=max&auto=format&w=704)

Damn son, thanks for sharing.

Anecdotally, I am now exploring use of video content across IG, TikTok, YT, and Pinterest and its been really fun to get a hands on experience of how they all differ. YouTube shorts is the most impressive to me so far.

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TikTok slashes ad prices

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