$SBUX and $NFLX partnering up to create a social content series associated with the Netflix Book Club, a one-of-a-kind club for literary and entertainment lovers to hear about their new favourite books, films and series adaptations first.

“The new relationship we’ve formed with Netflix for ‘But Have You Read the Book?’ is an exciting way to bring these conversations from the third place to our customers, wherever they are.” - Starbucks CMO Brady Brewer

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Sidni Standard's avatar
This is a really great idea for both companies... plus it gets people to engage offline with physical books, and I think that's something we all need more of these days.
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Conor Mac's avatar
@investmenttalkOctober 12
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@sidnistandard agreed. I read a lot of digital content and research, but like to keep a book on the go at all times
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