$GOOGL has unveiled new generative AI advancements for advertisers yesterday at Google Marketing Live 2023. Let's have a look at them:
1:
$GOOGL Ads will let you create campaigns using Google's newest generative AI chat inside the Google Ads interface.
You can simply add a preferred landing page from your site and Google AI will summarize its page so you can create an accurate ad campaign much more easily. New generative AI will also create relevant keywords, headlines, descriptions and images for your campaign.
If you don't like them, you can edit them before deploying campaign.
2:
$GOOGL's automatically created assets for Search ads will soon be empowered by generative AI capabilities so the Search ads deployed will adapt based on the context of a query, in order to improve ad relevance and boost conversions for advertisers.
3:
$GOOGL is bringing generative AI to its Performance Max advertisers. Thanks to the power of AI, Google will be able to create custom assets (such as images) for your campaigns.
4:
$GOOGL is introducing new ad experiences to generative AI search (something I've talked about extensively)
Contextualized prompt from user will allow advertisers to better tailor their campaigns to specific niches -> higher relevance -> higher conversions -> higher ad $
What are your thoughts on these announcements from
$GOOGL? Let me know below!
For me personally, these are exactly the things I've expected and talked about in March and April when half of the fintwit was losing their minds, talking about how chatbots will kill Search 🤣