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McPlant 🌱 Burger 🍔 disappoint in sales
Bad news for me as a customer and as an investor.
The test project to offer vegetarian/vegan burgers in McDonald's using the Beyond Meat product seems going badly.
This is bad both for $MCD cause they desperately need to attract vegan/vegetarian clients (I know how difficult it is to have a meal at McDonald's if you don't eat meat) and of course for $BYND cause they must increase their revenues.
Hopefully, a good marketing strategy can change the trend 👍
Long $MCD
No position in $BYND
QSR Magazine
McDonald's McPlant Burger Underwhelms in Test Stores, Report Says - QSR Magazine
McDonald’s mid-scale test of its Beyond Meat McPlant Burger is off to a sluggish start, according to a recent report. Earlier this year, the burger giant announced it would expand the pilot to roughly 600 stores in California and Texas, including 350 in the Dallas-Fort Worth market and 260 in the Bay Area. Peter Saleh, […]
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