Even if there are many great movies coming this summer, it doesn't mean that the movie theater industry is officially back to normal. Many movie theater operators are still weak financially despite the rebound in movie theater attendance after the pandemic.

Movie studios have other avenues of monetizing their content like having their own streaming service or licensing the content to streaming platforms. Movie theater chains rely on ticket and food sales.

Some movie theaters are offering subscription services. $CNK became the first movie theater chain to have a million subscribers. $AMC, despite being the largest movie theater operator in the world, hasn't reached that accomplishment despite having a cult following.

Why would people still invest in AMC?