According to Insider Intelligence, the platform with the most Gen Z users is Snapchat.

While most people use it for its augmented reality features and its filters, I believe that as Gen Z grows its earnings power, Snapchat will have an easier time monetizing its users outside of advertising.

For those unaware, Snapchat has a virtual shopping feature. While that feature has been highly underutilized, as I said earlier, as Gen Z's earnings power rises, they will utilize Snapchat's virtual shopping feature more often.

Also, Snapchat's in-app games mini-programs (aka Minis) are all part of Snapchat's effort to create an economy within its platform. Developers will develop games that they can monetize with Snap tokens. Snapchat makes money from the success of its developers and from the growing use of its tokens.