The investing platform is SaveLend simplifies the investor experience.
This a clear move to attract savers from savings accounts, which has
been a mantra for the company for quite some time with the slogan Money
Shouldn't Sleep.


![Image upload](https://cdn.commonstock.com/0e4649ccf9701193b2fb66a15364861843ecef04513d597ac596a8763f6f9984-571x902.png)

Divided into three strategies.

Balanced (Balanserad)
Yield
Freedom (Frihet)

Reflecting the risk and goal an investor can have on the platform, from
the investor that wants low risk and lower returns to the one who wants
to do it completely by themselves.

![Image upload](https://cdn.commonstock.com/cdd958a67a533fdfed7e22ccd6f375fb114254333006793e50f4f972ce822b73-569x634.png)

I think this is a good move. It kinda creates a fund solution to invest
according to the investors' preferences, still allowing for the more
advanced investors to make their own decisions.

Well packaged and hopefully lowers the barrier for investors to invest
on the platform.


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