Iconic direct-to-consumer products from the 90's like the George Foreman grill, Proactiv and Bowflex relied on TV infomercials to educate audiences (all of those companies leveraged smiling customer testimonials sampling products). Later this year $SHOP is announcing an integration with $ROKU so DTC brands can create their own infomercials. Expect another channel via Hulu ($DIS)
I believe this is actually live or at least in beta testing! Long $ROKU!