Amazon.Com Inc

Air Transport Services Group, Inc.

Aurora Innovation, Inc. Class A Common Stock

Rivian Automotive, Inc. Class A Common Stock

Vital Farms, Inc. Common Stock

According to [SeekingAlpha](https://seekingalpha.com/news/3795636-amazon-confirms-stakes-in-rivian-aurora-innovation-air-transport-services-and-vital-farms), $AMZN invested in $VITL, a pasteur-focused chicken farmer.

While Amazon also invested in $AUR (self driving), $ATSG (air transportation), and $RIVN (electric vehicles) around the same time, those deals make sense. During 2020, Amazon [bought out self-driving startup Zoox](https://techcrunch.com/2020/06/26/amazon-to-acquire-autonomous-driving-startup-zoox//).

Electric cars, air transportation, and self-driving all help improve Amazon's logistics. But a chicken farmer? I'm not exactly sure how a chicken farmer will support Amazon's business meaningfully. Could it be a way for Amazon to secure more supply of Vital Farms products for their Whole Foods stores at a lower price? I'm not quite sure.

Thoughts?

I am speculating but I would suspect you are on the right track with the Whole Foods thought process. Chicken prices have been rising consistently and supply has been constrained. It might just be a good way to ensure quality and consistency via a direct supplier. 

Then again.. they have more money than god so sometimes these companies just buy things. Look at $GOOG and their venture sector. They will buy all kinds of businesses, hold onto some, others sell back off. 

sam stribling

Amazon filed an SEC notice yesterday in which it disclosed that it held over 158M shares of Rivian Automotive (RIVN). Read more.

https://seekingalpha.com/news/3795636-amazon-confirms-stakes-in-rivian-aurora-innovation-air-transport-services-and-vital-farms

Amazon confirms stakes in Rivian, Aurora, Air Transport Services and Vital Farms

Amazon announced Friday that it will acquire Zoox, a self-driving startup founded in 2014 that has raised nearly $1 billion in funding and which aims to

https://techcrunch.com/2020/06/26/amazon-to-acquire-autonomous-driving-startup-zoox//

Amazon to acquire autonomous driving startup Zoox | TechCrunch

Can anyone explain why $AMZN invested in a chicken farmer?

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