There is a new Top Golf opening Friday in El Sugundo, CA. I was searching Twitter to see what was being said about it and saw the below tweet. I really don’t think Wall Street understands the demand and popularity of these venues. It is either that or people just see Callaway and think of clubs and balls but Top Golf is the secret sauce and it is very repeatable. Chips comments are below from their last earnings release and touch on this:

“While we are on venues, I want to remind everyone on the success rate we are consistently delivering here. We had nine very successful openings in 2021 and the financial performance of this group is on track to exceed our financial expectations despite the challenging operating environment. I’ve had a ring side seat watching Topgolf open venues for nearly ten years now; and, in my opinion, we are uniquely good here! As a result of increasing brand strength, the core competency of our real estate team and our operating team’s expertise; this is now a proven and repeatable model, a fact I believe the financial community may not fully appreciate yet.”

In the mean time, I will just keep accumulating shares 😎